Superior, personalized customer service is nothing new. It's inherent to any consumer transaction, and even more so when it comes to working with people's personal finances. But the definition of what superior and personalized service is is changing. In today's digital world, consumers have more information, and thus more choices than ever before.
I'm always thinking about our company: at dinner with friends, on the commute home and even outside in the middle of the wilderness. I wake up in the morning with new ideas and I am constantly reminded that we cannot pursue all of our ideas, so I have to write them down and then keep them on the back burner for later. As an entrepreneur, I'm constantly processing what needs to get done that day or that week.
Any financial advisor can attest to the fact that slow and complex customer onboarding is a problem. For many advisors, the onboarding process means lots of paperwork, lots of worry about compliance, and is unnecessarily long and difficult.