Digitization: It starts with customer onboarding
Passing by the Desjardins at Guy Concordia metro, you'll notice large advertisements clearly targeting the students of the nearby university. With their casual vernacular and smiling co-eds, the ads also feature technology more than some of their other ads you might see around the city.
The 2016 Digital Banking Report "State of the Digital Customer Journey" is a daunting 75 page tome. But it contains findings that are as startling as it is relevant.